TIME magazine, this week, carries a story about Sachin Tendulkar, perhaps, the greatest cricket player in history. The publisher, Kraken Opus, has placed on the market a limited edition of Tendulkar’s autobiography.
Only ten copies were printed of this edition and they have already sold—
for $75,000 a piece. Why such high value? Each edition carries with it, a pint of Sachin Tendulkar’s blood.
That is valuable blood.
Believe it or not, I know someone’s whose blood carries a higher value.