Respect is very important. We need to offer others our respect, and we want others to respect us.
I read about a guy several years ago, who bought a new computer. He and his wife ran into some difficulties while setting it up, so he decided to call the customer support phone number he and his wife found in the manual.
He picked up the phone and called the number. A man answered the phone and he explained the problem to him.
He began rattling off computer jargon. This confused the couple even more.
"Sir," the husband said politely, "Can you explain what I should do as if I were a small child?"
"Okay," the computer support guy said, "Son, could you please put your mommy on the phone?"