Search This Blog

Wednesday, November 24, 2010

Firing Customers


Thanksgiving is tomorrow. The opposite attitude of gratitude is complaining. Lately, I have been leading a study in the book of Numbers for some of our church members. The subject of grumbling consumes most of chapters eleven through twenty-one. God, Himself, eliminates many of the Hebrews for this sin.

All of this reminds me of a blog written by Seth Godin a few months ago. He addresses those in business and marketing, but I think his words illuminate the book of Numbers:


Some consumers are short-sighted, greedy and selfish.

Extend yourself a little and they'll want a lot.

Offer a free drink in the restaurant one night and they're angry that it's not there the next.

The nuts in first class weren't warm!

The challenge of winning more than your fair share of the market is that the best available strategy--providing remarkable service and an honest human connection--will be abused by a few people you work with.

You have three choices: put up with the whiners, write off everyone, or, deliberately exclude the ungrateful curs.

Firing the customers you can't possibly please gives you the bandwidth and resources to coddle the ones that truly deserve your attention and repay you with referrals, applause and loyalty.


God is firing customers in Numbers.

As Christians, the least we can do, when we disagree, is get it out, get on with it, or get on down the road.

No comments:

Post a Comment